Amazon 6page Momo Template

1.Introduction

Length: ½ - 1 page max

Content: Six Pager narratives should be self-sufficient. Someone less familiar to grasp the intricacies of your domain or topic. Simplicity and ease of understanding are of key importance in the introduction. 

Tip: I personally find it often easier to write the introduction at the very end after the completion of the remaining sections. 

長度：最多 1/2 -1 頁

內容：六頁紙敘述應該是足夠的。不太熟悉的人無法理解您的領域或主題的複雜性。簡單和易於理解是介紹中的關鍵。

2.Goals

Length: ½ pageContent: In the goal section of the Six Pager, you are outlining what the metrics for success look like. 

Tip: A goal section longer than ½ page might be too verbose and not metric focused enough or you are covering too many topics in the same six pager. 

Tip: It’s okay to define goals in bullet points.

Tip: If it’s challenging for you to define measurable goals, I recommend defining a baseline first. Tip: The key ingredients of your goal definitions are <metric today> <metric in the future> and <by what date>. Example of a goals: Improve Customer Experience: Reduce the customer service ticket requests by 20% from 55 per week (average over the past 12 months) to 44 per week by Jan 1, 2024.

Increase Engagement: Increase the Daily Active Users in the USA by 13.2% from 5.3M as of June 1, 2023 to 6M by Dec 31, 2023.

Improve Customer Experience: Reduce the customer service ticket requests by 20% from 55 per week (average over the past 12 months) to 44 per week by Jan 1, 2024.

3.Tenets 原則

Length: ½ page

Content: The tenet section can be confusing for anyone getting started with Six Pager writing.  Tenets are guiding principles that inform the decision making of a company. They are often inspirational and define north stars. 

Example of tenets:

• Customer centric: While we will aim for a profitable long term business, we will not sacrifice customer happiness over short term profitability.
• Reliability: The reliability of our platform will be a key differentiating factor over our competitors.

內容：對於剛開始使用 Six Pager 寫作的人來說，宗旨部分可能會令人困惑。 宗旨是指導公司決策的原則。它們常常能激發靈感並指引方向。

原則範例：

以客戶為中心：雖然我們的目標是長期獲利，但我們不會為了短期獲利而犧牲客戶滿意度。

可靠性：我們平台的可靠性將成為我們與競爭對手的關鍵區別因素。

4.State of the Business

Recommended length: 1 page

Content: The state of the business sections provides the reader a detailed snapshot on the current situation. This section can outline how you are structured, how you are executing and how well you are doing against your goals.

建議長度：1頁

內容：業務狀態部分為讀者提供了當前情況的詳細快照。本部分可以概述您的結構、執行情況以及您實現目標的進展。

5.Lessons Learned

Recommended length: ½ page - 1 page

Content: The Lessons Learned section provides the reader context on what didn’t go so well in either the previous time period (i.e year), previous project, product or circumstances.  

It’s important that you backup your analysis with relevant data and metrics which you can refer to in the appendix section. This section can and should refer to the goals.

Tip: recommend not to polish failures or sweet talk any issues and rather lead with brutal honesty as a guiding principle of this section.

建議長度：1/2 頁 - 1 頁內容：經驗教訓部分為讀者提供了前一時期（即年份）、前一專案、產品或情況下哪些方面進展不順利的背景資訊。

重要的是，您要用相關數據和指標來支持您的分析，您可以在附錄部分參考這些數據和指標。本節可以而且應該參考目標。

提示：建議不要粉飾失敗或甜言蜜語任何問題，而是以誠實作為本節的指導原則。

6.Strategic Priorities

Length: 2-3 pages

Content: The Strategic Priorities section is the core part of the six pager document. This section should highlight your previous mentioned goal and provide info on your execution plan to achieve such a goal.

Example:

Increase Engagement by increasing the Daily Active Users in the USA by 13.2% from 5.3M as of June 1, 2023 to 6M by Dec 31, 2023.

-Introducing a Push Notification StrategyThis strategy will leverage user data to send personalized, relevant, and engaging notifications that spur more frequent app usage. We'll segment our user base and curate our messages to target specific user interests, activities, and behaviors, thereby enhancing the notification's relevance. Timing of the notifications will also be crucial; we will use analytics to pinpoint when users are most active and receptive. Furthermore, we will regularly assess the performance of our push notifications, refining our approach based on the responses to ensure the frequency and content are optimized for engagement. This user-centric, data-driven push notification strategy is intended to spur consistent growth in active user numbers, driving us towards our target.

-Re-Designing Signup screenThe new signup screen design will focus on simplicity and user-friendliness, with the aim of minimizing cognitive load and reducing friction during the signup process. We'll employ A/B testing to fine-tune the layout, color scheme, and CTAs, while ensuring the copy is compelling and clearly communicates the benefits of using our app. The signup form itself will only request essential information to avoid overwhelming new users, and we'll incorporate social media single sign-on options for a smoother, faster registration experience. By making the signup process as intuitive and effortless as possible, we aim to increase conversions, encourage more frequent app usage, and ultimately boost our active user count.

長度：2-3頁

內容：策略重點部分是這份六頁文件的核心部分。本節應重點介紹您先前提到的目標，並提供實現該目標的執行計劃的資訊。

例子：

透過將美國的每日活躍用戶從 2023 年 6 月 1 日的 530 萬增加 13.2% 到 2023 年 12 月 31 日的 600 萬來提高參與度。

• 引入推播通知策略該策略將利用用戶數據發送個人化、相關且引人入勝的通知，以刺激更頻繁地使用應用程式。我們將細分我們的用戶群並整理我們的資訊以針對特定用戶的興趣、活動和行為，從而增強通知的相關性。通知的時間也至關重要；我們將使用分析技術來確定用戶何時最活躍、接受度最高。此外，我們將定期評估推播通知的效能，根據回應改進我們的方法，以確保頻率和內容針對參與度進行最佳化。這種以用戶為中心、數據驅動的推播通知策略旨在刺激活躍用戶數量的持續成長，推動我們實現目標。
• 重新設計註冊畫面新的註冊畫面設計將注重簡單性和使用者友善性，旨在最大限度地減少認知負荷並減少註冊過程中的摩擦。我們將採用 A/B 測試來微調佈局、配色方案和 CTA，同時確保副本引人注目並清楚地傳達使用我們的應用程式的好處。註冊表格本身只會要求提供必要的信息，以避免給新用戶帶來過多的麻煩，並且我們將結合社交媒體單點登錄選項，以提供更流暢、更快捷的註冊體驗。透過使註冊過程盡可能直觀和輕鬆，我們的目標是提高轉換率，鼓勵更頻繁地使用應用程序，並最終提高我們的活躍用戶數量。

7.Appendix7

.1 Example Table

7.2 Example Graph